The stronger the authority of the site, the easier it is to promote it. A site can be properly optimized and have good content.
But if a site has weak authority, then it is difficult for it to compete with authoritative resources that have almost the same site inside.
WHAT IS THE DOMAIN AUTHORITY
In a sense, domain authority is an abstract number. Moz, an SEO consulting company, created it as a way to express the effectiveness (or lack thereof) of a website in relation to search engine rankings.
Note:- Google and Ahrefs use the same ranking system to express backlink profiles and the overall “credibility” of a website.
Moreover, domain authority is just as volatile and incomprehensible as search engine ranking.
Many factors determine the authority of a website for a given domain.
However, one of the main factors affecting the rating is the site’s ability to collect backlinks over the Internet.
WHY IS DOMAIN AUTHORITY SO IMPORTANT?
The number itself, designed to express credibility is important solely as to how your site is highly ranked by search engines.
And the credibility of your domain can be a good indicator of how well your pages can be rated compared to your competitors.
(In other words, how well your SEO tactics work.) The same goes for individual pages on your site.
For the search engine, certain signals are important that can help make the right strategy.
Backlinks are the most important for building authority. To prevent links from looking spammy, you need to look for where they will be useful to the user (crowdfunding, partnership with resources, etc.) so that they bring targeted traffic.
Mention well correlates with the position at the top. This refers to the website address (not a link) or brand mention.
If the brand is associated with anyone’s site, then the search engine will perceive this as a mention, which also increases the credibility of the resource.
Search engines have a certain base from which sites to take reviews.
For example, Yandex has a Yandex-directory and Yandex-map, Yandex also analyzes various city directories that have the necessary information, for example, Dublin, Flamp, Yellow pages.
In terms of reputation, negative reviews can lower the credibility of the site; in terms of SEO, they can play well.
Search engines cannot ignore social signals, because this is a big trend. These include sherries, likes, tweets, etc.
Social networks also help speed up reindexing, which is more likely a side effect. The advantage is a site that uses social networks and has great feedback.
It is difficult to wind up such signals since Google uses autorack, that is, it checks how the person who posts is not a bot.
The amount of brand traffic
The search engine also evaluates various aspects of the traffic that comes to you.
For example, how often people come to you with a brand request, do you have one at all?
If your resource matches the brand with the site, then the amount of branded traffic will affect the credibility of your resource.
Direct traffic/traffic from different sources
Both direct traffic and traffic from different sources are important. It is better to diversify both risks and traffic sources.
If you get traffic only from search engines, then this is a bad signal for SEO, and sooner or later the traffic will decrease from this.
The search engine analyzes traffic behavior. You can catch traffic on the links that are placed.
Everyone understands this, therefore the behavior of this traffic is important: how it behaves on the site after it has passed;
Does this traffic behavior coincide with that coming from other sources; how much the user lingers on the site or goes back and looks at other resources.
Friends and neighbors
It is about those to whom you refer, and who refer to you. Here the link text is not so important as the presence of the link itself.
If an authoritative resource refers to you, this is a positive signal that you are adjacent to a good site.
At the same time, when you refer to a bad, for example, spam, resource, this will reduce credibility.
Advertising and annoying factors
Things that have an annoying effect, reduce trust, worsen the behavior of traffic and, thus, reduce credibility.
The aforementioned things, if you work hard on them, will help to increase the authority of the site.
If you work in different directions – motivating people to leave feedback and share with each other on social networks, improve traffic properties, remove annoying elements, make friends only with good resources – this is guaranteed to give a go
Must read this article: How To Make $100 Per Day Without Investment